Our three retail brands, PEPCO, Poundland and Dealz, are a part of Pepco Group, the fast-growing, multi-format, pan-European discount variety retailer.


With its head office in Poznan, Poland, the company has over 19,000 employees in 13 territories in Central and Eastern Europe and Western Europe including the launch of stores in Italy in 2020. In addition, its first stores in Spain launched in April 2021.

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PEPCO’s stores are conveniently located in small to medium-sized towns and offer customers a bright and inspiring retail experience. They range in size from 350 to 550 square metres.

PEPCO is widely recognised as one of Poland's strongest brands and most dynamic companies. It has regularly won the Forbes Diamond Award as one of the country's fastest-growing companies and the Superbrand Award for quality and trust among Polish consumers. 


PEPCO website


Since opening its first store in Burton-on-Trent in 1990, Poundland has built a network of over 900 stores in the UK and the Republic of Ireland.

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Poundland now employs almost 17,000 colleagues who serve over 7 million customers every week from Wick to Weymouth, Londonderry to Lowestoft and Holyhead to Hastings.

Poundland also trades internationally through the Dealz brand with a growing store base in the Republic of Ireland, Poland and Spain. See our Dealz information section for further detail on these operations.

Within the UK and Ireland, Poundland has also rolled out its fashion brand PEP&CO to around 350 of its larger stores. 

In 2015, PEP&CO started as a standalone brand offering customers a full range of women’s, men’s and kids’ fashion and began rolling out shop-in-shops within Poundland in 2017. PEP&CO brings new style to Poundland with simple low pricing on family fashion that is otherwise hard to find on local high streets.


Poundland website PEP&CO website


Dealz operates across Europe, currently trading from c. 200 stores in the Republic of Ireland, Spain and Poland.


Dealz takes its inspiration from Poundland but adapts it to local markets with a mix of locally and internationally sourced items dominated by the FMCG brands that customers already know and trust.
Dealz brings Poundland’s simple and straightforward pricing model to European shoppers, offering unbeatable value to its customers.  
Our small to medium-sized stores are located for convenience in shopping centres and retail parks, offering a curated mix of apparel, general merchandise and FMCG.

Our Dealz stores in the Republic of Ireland are well established and we have a proven proposition with exciting plans to expand the brand further in Spain and Poland – two large and growing markets where customers are currently underserved by value retailers. 


Dealz Ireland website   Dealz Spain website

Dealz Poland website

Pepco Group

PGS, PEPCO, Poundland and Dealz are part of Pepco Group, the fast-growing, multi-format, pan-European discount variety retailer. 


Pepco Group N.V. is proud to trade from over 3,200 stores in 16 territories across Europe, serving 50 million shoppers each month in attractive discount markets including CEE, the UK, the Republic of Ireland and Spain. 

Pepco Group website

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